Have you ever wondered “what does Facebook know about me?” With the recent news, developments, and scandals surrounding Facebook lately it had us asking a lot of questions. From advertisements to personal information, we broke down what we know about Facebook and what Facebook knows about us. Some of these facts you might have known, but we guarantee you’ll learn a thing or two. So let’s break it down.
What We Know About Facebook
- Al Pacino was the first “face” on Facebook.
- Peter Thiel, co-founder of PayPal, was the first major investor in Facebook. He gave $500,000 in 2014 and later sold his stake for more than $1 billion.
- Facebook’s user base grows by eight people per second, or 7,246 people every 15 minutes.
- It was originally called “The Facebook” but they dropped “the” in 2005.
- Facebook made $40,653,000,000 in revenue in 2017. Revenue from digital advertisements was $39,942,000,000 in 2017.
- In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue. (Avg revenue per user almost doubled from 2013 to 2015).
- The company estimates that it had an average of 1.4 billion daily active users, as of December 31, 2017.
- The “Like” button wasn’t introduced until 2009. The “Dislike” button wasn’t introduced until 2015.
- In 2017, Google said in a blog post on its new service for marketers, it has partnered with “third parties” that give them access to 70 percent of all credit and debit card purchases. Facebook is engaged in essentially the same practice of marrying online information with our offline lives. (source: TechnologyReview.com).
- Facebook is blocked in North Korea and China.
- Facebook purchased Instagram in 2012 for $1 billion.
- In Sept 2017, the company reveals that it sold about $100,000 worth of ads during the 2016 presidential election cycle from inauthentic accounts and pages “likely operated out of Russia.” (source: CNN)
- Cristiano Ronaldo is the most popular celebrity on Facebook with a whopping 122.1 million ‘Likes’; Coca-Cola is the most popular brand.
What Does Facebook Know About Me?
- Around two-thirds of the adult U.S population (68%) uses Facebook.
- The Cambridge Analytica scandal, which exposed data of approximately 87 million users to hackers, became widely reported in March 2018.
- You can download a personal copy of everything you’ve ever shared on Facebook. (Settings > General > Click link on the bottom “Download a copy of your Facebook data” > Follow directions from there).
- You can see some of the ways Facebook targets ads to you by clicking (Settings > Ads). This breaks down what Facebook considers “Your Interests” and “Ads You’ve Interacted With”.
- They can provide you with a list of every company that has access to your information.
- If your location history is on, you can open it and see all the places Facebook tracked.
- It has access to your entire timeline, starting from when you joined.
- Curious about what else Facebook knows? This could help.
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